We’ve just posted our first non politically themed shirt on Progresswear. It’s our first in a new line of shirts for designers, typophiles and the people who love them. We thought it was time to take a break from politics and express some other things that we’re passionate about. Like design and fine typography. Helvetica Neue descending a t-shirt, explained for the layman. In weights descending from Ultra Black 95 to Ultra Light 25, Max Miedinger's redesign of his own 1957 classic has never been so fashionable.
See the women’s shirt here and the men’s here. Printed on American Apparel superfine cotton. On sale at the special pre-release price until May 15th. Shirts will be shipping on or around May 5th. And just as Progresswear donates a portion of all sales on the political shirts to Progressive Causes, we will be donating a portion of the sale of our designer’s line to Design Education programs.
Available as a woman’s tee or tank or men’s tee. Comes in black for now. As if designers need another color. We’ve got more themes in this line on the drawing boards and will keep you posted when they’re released. We’re looking forward to publicizing this in the design community. It should be a lot easier to reach than the politically passionate, at least I know where to find them.
Jeffrey Zeldman and Josh Spear helped us out today with links that brought traffic from around the world. We've also just purchased typographyshop.com and will be moving the designer wear over there eventually to keep it separate from the political stuff.
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