8.11.2006

Deconstruction/Reconstruction

I feel like an archaeologist searching my hard drive, random notes and e-mails for the postings that dwelled here at one time. We're planning on restoring most of it, including some of the Colbert business and our domain squatting adventures in the coming days.

A sense of focus as to the purpose of this blog may well be in order, but given that it serves as a cathartic chronicle of events in and around the building of Progresswear, it's only fitting that topics covered here reach beyond the obvious nuts and bolts of creating a new business venture. The passion for politics and well crafted satire which drive us are but one side of this man's view of the pop culture and current event landscape in which he dwells.

There's a painter first and foremost here, and once you've been through a fine art studio program your world view is permanently askew. Add a lifetime spent in advertising and design, the painter inside wagging the tail which so loves to bite the hand that feeds him. A renaissance Luddite who swore he'd never own a computer crusading for simpler user experiences and a life lived outside of one's monitor. A seasoned eye begging for higher standards in design and aesthetics and the expulsion of mediocre practitioners of this once respected art form. An insistence on better web typography that will save you, dear reader, from years of near blindness if you simply switch to a Mac and read only standards based sites.

Progresswear, and our compulsion to get thoughts off our chests and onto the ribcages of others wouldn't be what it is without a world view gazing in many directions at once. My hope is that this blog is an accurate and occasionally entertaining reflection of all that drives us.

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